FIAT 500. IERI, OGGI, DOMANI
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Gianni Cancellieri and Lorenzo Ramaciotti
FIAT 500. IERI, OGGI, DOMANI
ISBN: 978-88-7911-486-8
Price: € 14,90
Size: 19.3x19.3 - Pages: 216 - Photos: in b/w and colour - Hardbound - Text: Italian
A slogan in 80s advertising said: The most loved by the Italians”. The car to which this message is best suited is certainly the Fiat 500, which made its debut in that long ago summer of 1957 and, after a difficult start, became a true icon for more than a generation. Small, compact, without frills, but agile and versatile, it dominated the market of the utilities until the end of the 70s.
It is the 500 that is the protagonist of this book, which covers the car’s industrial story, but above all the role it played in the culture and trends of Italy. Apart from the “old” 500, the book also devotes ample space to the new car launched in 2007 and which is today more alive than ever with the arrival of the Abarth and cabrio versions, which complete once more the range of this evergreen Italian legend.
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